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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
book

Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation

by Joel Gurin
January 2014
Beginner to intermediate
272 pages
7h 59m
English
McGraw-Hill
Content preview from Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation

CHAPTER THREE

Consumer Websites: Choice Engines for Smart Disclosure

FOR CONSUMERS WHO WANT TO BE CAREFUL SHOPPERS, TODAY’S products and services pose some mind-numbing challenges. In the past, being an informed consumer meant knowing how to shop for a car, resist outrageous sales pitches, and avoid unsafe products. Today, consumers have to sort through a complex array of options and conditions to shop intelligently. A single cell-phone company, for example, may have more than a thousand different options for its customers, when you take all the combinations of handsets, services, limits, and fees into account. Choosing a mortgage, credit card, college, energy plan, or health insurance provider can be equally baffling.

In the past, many companies ...

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Publisher Resources

ISBN: 9780071829779