book
Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
by Joel Gurin
January 2014
Beginner to intermediate
272 pages
7h 59m
English
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Contents
Preface: My Journey Through the Datasphere
Introduction: The World’s Greatest Free Resource
1 • An Opportunity as Big as the Web
2 • Hot Startups: Turning Government Data into Dollars
3 • Consumer Websites: Choice Engines for Smart Disclosure
4 • New Companies to Manage the Data Deluge
5 • Data-Driven Investing: New Tools for Business Analysis
6 • Green Investing: Betting on Sustainability Data
7 • Savvy Marketing: How Reputational Data Defines Your Brand
8 • The Marketing Science of Sentiment Analysis
9 • Tapping the Crowd for Fast Innovation
10 • The Open Research Lab: Innovating Through Open Collaboration
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