Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation

Contents

Preface: My Journey Through the Datasphere

Acknowledgments

Introduction: The World’s Greatest Free Resource

Part 1 The Power of Open Data

1 • An Opportunity as Big as the Web

2 • Hot Startups: Turning Government Data into Dollars

3 • Consumer Websites: Choice Engines for Smart Disclosure

4 • New Companies to Manage the Data Deluge

5 • Data-Driven Investing: New Tools for Business Analysis

6 • Green Investing: Betting on Sustainability Data

7 • Savvy Marketing: How Reputational Data Defines Your Brand

8 • The Marketing Science of Sentiment Analysis

9 • Tapping the Crowd for Fast Innovation

10 • The Open Research Lab: Innovating Through Open Collaboration

Part 2 The Business Environment: New Trends in Open Data

11 • Privacy, Security, ...