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Pay-Per-Click Search Engine Marketing: An Hour a Day by Joseph Kerschbaum, David Szetela

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Chapter 5. Month 2—Create Great PPC Ads

Unless you have years of experience writing classified ads, this may be the most important chapter of this book. Designing and writing pay-per-click (PPC) ads is difficult. Squeezing meaning and motivation into a tiny space is a skill that doesn't come naturally to marketers who are accustomed to the relatively expansive space and high bandwidth of advertising media such as print or television.

During this month's exercises, you'll see exactly what words and phrases best motivate people to click on your ad and visit your website. Better yet, you'll learn how to pack tons of persuasive power into a space not much larger than two postage stamps!

Chapter Contents

  • Week 5: Take Stock of Your Advantages

  • Week 6: Write ...

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