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Pay-Per-Click Search Engine Marketing: An Hour a Day by Joseph Kerschbaum, David Szetela

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Foreword

In the last six years (from 2004 through 2009), the only form of media to have seen growth in usage is the Internet. While TV has been flat and radio and newspapers have seen double digit declines, people's Internet usage has increased 117%, according to Forrester Research. And yet when you look at where marketing dollars are being spent, online still trails traditional media by a wide margin. Clearly online advertising is poised for continued growth and remains a great place for businesses to find new customers. Search engines create millions of moments of relevance every day by connecting consumers who are looking for a product or service with the companies that offer those exact products or services. With this book you will learn how ...

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