March 2019
Beginner
464 pages
12h 39m
English
Content preview from People Analytics For Dummies
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 12
Measuring Your Fuzzy Ideas with Surveys
IN THIS CHAPTER
Identifying and operationalizing the fuzzy concepts you want to quantify
Designing and administering surveys to get good data and high response rates
Getting survey fundamentals right to avoid common survey pitfalls
When you come right down to it, a survey is just a question, or group of questions, designed to make things that are hidden inside the human mind knowable as data. Survey research, therefore, provides access to attitudes, beliefs, values, opinions, preferences, and other cognitive descriptors that, without the help of survey tools, remain anecdotal or entirely indescribable and therefore not useful to math, science, or people analytics. In other words, surveys help you convert nebulous concepts into hard numbers so that you can analyze them. Other things might be going on, but the main benefit from surveys is that they allow you to relate fuzzy concepts to more concrete and observable things, like individual and group behaviors and outcomes. To this end, surveys have been a fundamental tool in fields like psychology, sociology and political science for hundreds of years — and in newer fields, like marketing, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.