Skip to Content
Persuasion Equation
book

Persuasion Equation

by Mark Rodgers, Alan Weiss
May 2015
Beginner
240 pages
5h 33m
English
AMACOM
Content preview from Persuasion Equation

CHAPTER   2   

Decision Making

The Surprising Reasons People Say Yes and No

Picking his way through the cramped ballroom, with people-filled padded chairs all askew, there was no clear route. Obstacles, however, were not this man’s primary concern. On his face, you could see his mind racing—searching for what he would say once he was in front of the crowd. Few people like public speaking, but this situation seemed even more torturous than usual. He found his standing spot, turned, and faced the crowd.

“I have traveled three hours round-trip every day to attend this session. I’ve driven dangerous roads and in heavy traffic. You are a talented and knowledgeable group. I have learned from you, and you have learned from me. And I sure could use the ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Goal

The Goal

Eliyahu M. Goldratt, Jeff Cox
Crucial Conversations

Crucial Conversations

Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler, Emily Gregory
Reframing Organizations, 7th Edition

Reframing Organizations, 7th Edition

Lee G. Bolman, Terrence E. Deal

Publisher Resources

ISBN: 9780814434178