May 2015
Beginner
240 pages
5h 33m
English
Content preview from Persuasion EquationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
INDEX
A
Aaron, Hank, 173
abbreviations, in text-speak, 60
advertising, 107–108, 112, 115, 186
Allen, James, 204
Amazon.com, 38, 61
Amiables, 48–50
analogies, 111–112
Aniston, Jennifer, 55
approval authority, 87
arguments, 166
Aristotle, 66
arousing, 81
ART of persuasion, 139–140
assent turbulence, 166–169
assertive skills, 12, 14, 48, 49
attentive demeanor, 124
attractiveness, 118
Availability Bias, 25–26, 32–34, 43–44
awakening, 81
B
Babcock, Linda, 53
Ballmer, Steve, 99–100
The Band, 4
Band-Aid, 112
Barra, Mary, 83
Beckham, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.