Persuasion Equation

INTRODUCTION      

“If you were being banished to a desert island and could take only one record with you, what album would you take?”

I’ve always been fascinated by this question, for two reasons. First, what legal system is handing down island banishments, and how do I get convicted? Second, they still have record players?!

Oddly enough, that’s the question that sparked my idea for this book. After pondering that dilemma, I asked myself, “If someone were to have room on their bookshelf (or space on their Kindle) for just one business book on persuasion, what book would it be?”

I’ve spent almost three decades helping people hear yes more often, and I’ve finally decided to put in one place everything you need to go from zero to persuasion hero. ...