O'Reilly logo

Persuasion Equation by Mark Rodgers, Alan Weiss

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER   9   

Persuasion 911

What to Do When Your Persuasion Attempts Go Awry

I’ve flown considerably more than a million airline miles, and I’ve never taken a single flight that didn’t have at least some turbulence during the ascent. Likewise, rarely do persuasion attempts get off the ground without at least a few bumps. I call this “assent turbulence.”

Persuasion turbulence occurs when new information appears, people are influenced by other opinions, or X factors are in play. Be it a promotion, a firing, or a merger, things happen that change a person’s perspective on your request. And the larger (or more complex) your request is, the more important it is for you to buckle your seat belt. But just because things get a bit bumpy doesn’t mean ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required