CHAPTER 6
ENGAGE YOUR STAKEHOLDERS
Leadership is becoming less about being the smartest in the room and much more about how we collaborate, work with diverse stakeholders, inspire and bring the best out of others.1
Professor Peter Hawkins
An organisation has much more to offer the world than just its products and services. It has its intellectual property, financial resources and industry expertise, along with a community of talents and a field of stakeholders. It is an energetic entity with a voice. All of these assets can deliver a great service to customers, sustainable returns to shareholders and advance society’s well-being. At the heart of becoming purpose-driven is looking beyond the limited landscape of traditional stakeholders to ...
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