FOREWORD
By Paul Polman
Business has rarely been under as much pressure as it is today to justify its role in the world. Trust is at an all-time low and corporate leaders face fundamental questions about what they are doing and why. And rightly so. The globe faces huge social, economic and environmental challenges with the onset of climate change, growing inequality, and operating within the planetary boundaries to name just a few.
As I have long argued, business leaders have responsibilities that go far beyond delivering returns to shareholders. They must have a wider purpose. Profit alone cannot be an objective; it should rather be the result of working for the greater good. Moving from profit as sole objective to not even profit and purpose ...
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