C H A P T E R 3
Gathering Branding Requirements
What's In This Chapter?
- Key Questions to Ask
- The Value of Referencing Other Designs
- Things to Watch Out For
- Generating Creative/UX Discovery Briefs
- Estimating Effort Level and Time Required
In this chapter you learn what you need to do to prepare yourself for creating the visual design. Branding requirements are very different from standard business or system requirements. Design direction might come in the form of imagery, tone, and even fingernail polish colors. The process of gathering design requirements usually starts after the wireframes have been defined and approved. Figure 3-1, step 4b, shows the beginning of the Design phase. The designer (see the previous chapter for a definition ...
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