October 2017
Intermediate to advanced
302 pages
7h 27m
English
With the addition of service workers and some other tweaks, the SUUMO team reduced load time by 75%. They also cashed in on the push notifications hype train, with a 31% open rate. The story behind the decision to try a PWA may sound familiar; the mobile experience was subpar, so the company pushed users toward the native app. Getting them to download the native app was a struggle, though, so they tried a PWA. Good learning--if your problem is retention, native apps are probably not the answer.
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