Setting the scene
One of your friends calls you on the phone, bursting with excitement about his latest start-up idea (you know the one). You patiently listen to his description, but respectfully decline to be a part of it. He's disappointed, but understands and promises to keep you updated on the project details. You murmur your assent.
A few months later, he meets you at your work and announces that he has found a group of serious investors, and he needs you to help him build the software he promised them. You again decline, but when discussing compensation, he mentions a number that you can't refuse. A week later, you're on a plane to San Francisco.
In front of the investors (who are, to your surprise, a rapt audience), your friend guides ...
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