August 2018
Intermediate to advanced
378 pages
9h 9m
English
In this section, we will use a new dataset to create a binary classification task. The dataset we will use here is a transactional dataset that is available at https://www.dunnhumby.com/sourcefiles. This dataset has been made available from dunnhumby, which is perhaps best known for its link to the Tesco (a British grocery store) club-card, which is one of the largest retail loyalty systems in the world. I recommend the following book, which describes how dunnhumby helped Tesco to become the number one retailer by applying analytics to their retail loyalty program: Humby, Clive, Terry Hunt, and Tim Phillips. Scoring points. Kogan Page Publishers, 2008. Even though this book is relatively ...