R Deep Learning Essentials - Second Edition

Applying the deep learning model to a business problem

Now that we have a model, how can we use it? The most typical example of using a collaborative filtering model is to recommend items to people they have not rated yet. That concept works well in domains such as music and movie recommendations where collaborative filtering models are often applied. However, we are going to use it for a different purpose. One concern of marketing managers is the Share of wallet they get from a customer. The definition of this (from https://en.wikipedia.org/wiki/Share_of_wallet) is the percentage ('share') of a customer's expenses ('of wallet') for a product that goes to the firm selling the product. It basically measures the value of a customer on the percentage ...