March 2019
Beginner to intermediate
448 pages
13h 14m
English
Content preview from R Statistics Cookbook
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How to do it...
In this example, we will use the TraMineR package to analyze data from a club membership. The clients can choose from three membership levels/tiers—L1 (cheap membership), L2 (general membership), or L3 (VIP membership), and they can obviously cancel their membership. We want to characterize these levels further by age and sex tiers. We have four cohorts defined by the intersection between two age groups (18-25 and 26-45) and sex (F or M).
This club offers a discount after 12 weeks, in order to entice clients to jump into either the L2 or L3 membership (which are obviously more premium, and thus more expensive). We should expect to see the majority of customers on the L1 membership initially, and then observe them jumping to ...
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