March 2014
Intermediate to advanced
312 pages
10h 17m
English
book
Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design
by Michael Krypel
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Contents
PART 1 Creating Engaging Customer Experiences
CHAPTER 1 The Art and Science of Business
The Importance of Design to Business
Designed to Evolve: The Iterative Optimization Methodology
The Washington Post: Social Networking Links
2012 Presidential Election: Dinner with Barack Image Test
Building an Optimization Organization
CHAPTER 2 Using Data to Inform Design
The Traditional Design Process
Design Decisions Based on Bad Data
Design Decisions Based on Pixel Politics
Reexamining the Design Process
Design Decisions Based on Good Data
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.