March 2014
Intermediate to advanced
312 pages
10h 17m
English
book
Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design
by Michael Krypel
Content preview from Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design
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Introduction
The Age of Optimization
This book aims to help businesspeople apply a comprehensive and powerful new way of building business and customer value online, using a proven methodology that works for any size of business, in any industry. Highly interdisciplinary in nature, the Iterative Optimization Methodology will be especially useful to:
Business executives. Aiming to meet online customer needs through a rigorous research and evaluation process that also fosters creativity, the optimization method is appealing to business leaders of all ranks, including C-Level executives.
Marketers, designers, and information architects. Great ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.