Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design
by Michael Krypel
Hightail
Founded in 2004, Hightail, then called YouSendIt, started as a simple way to send the large attachments that email couldn’t process but has since grown to offer robust online file storage, and sharing and management capabilities. Today, Hightail serves more than 43 million registered users across 193 countries, including professionals at 98 percent of the Fortune 500.
What are your business’s goals?
We have a “freemium” business model, meaning we offer both free and paid products. Our free service allows people to save and share documents in the Hightail cloud, with no file expiration. We also have a premium subscription-based account that allows customers to send even larger files, gives them unlimited storage, and offers advanced ...
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