March 2014
Intermediate to advanced
312 pages
10h 17m
English
book
Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design
by Michael Krypel
Content preview from Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric designBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 1. The Art and Science of Business
As a company’s online presence plays an increasingly vital role in everything from marketing and customer outreach to sales and delivery, website design has emerged as a powerful and important aspect of any business. Now more than ever, businesses need an effective framework for web design that will help them keep a finger on the pulse of their customers, experiment with evolving business models, and innovate, drawing on the core set of interdisciplinary skills within their companies.
In doing so, they must marry the art of creating designs that meet customers’ needs effectively, with the science of business, objectively evaluating those designs using data and experimental techniques. It can be a difficult ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.