Chapter 1. The Art and Science of Business
As a company’s online presence plays an increasingly vital role in everything from marketing and customer outreach to sales and delivery, website design has emerged as a powerful and important aspect of any business. Now more than ever, businesses need an effective framework for web design that will help them keep a finger on the pulse of their customers, experiment with evolving business models, and innovate, drawing on the core set of interdisciplinary skills within their companies.
In doing so, they must marry the art of creating designs that meet customers’ needs effectively, with the science of business, objectively evaluating those designs using data and experimental techniques. It can be a difficult ...
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