March 2014
Intermediate to advanced
312 pages
10h 17m
English
book
Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design
by Michael Krypel
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Index
A
A/B testing. See also testing
best practices for, 114
Caesars’ booking module, 154–156
defined, 29
Dell’s use of, 168–169, 170–171
email design for Dollar Thrifty, 173–176
Foursquare’s, 191, 193, 194–195
Hightail’s homepage test using, 211
Marriott International, 227–230
multivariable tests in, 81
Obama for America, 231, 232, 233–234, 236–248, 249–250
PetCareRx messaging and banner, 252–257
product storage limits, 211–212
redesigned customer loyalty pages, 157
segmentation and, 235
specifying in methodology, 109
T-Mobile phone payment options, 265–267
address fields, 216
business and customers’ goals ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.