Chapter 3. Methodology Overview
This chapter takes a look under the hood of the Iterative Optimization Methodology, presenting a simple overview of each stage of the process. It then walks the reader through a real-life example of how each stage was applied by one of the hundreds of companies that now count on this straightforward and highly effective method to create designs that serve both the customer and the business in a constantly evolving market.
Step by Step
This chapter briefly sketches out the main stages of the methodology and then illustrates how they unfold from beginning to end, with a real-life example generously provided by PetCareRx, an online business that offers a variety of pet-care products.
Four key milestones mark the ...
Get Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
