March 2014
Intermediate to advanced
312 pages
10h 17m
English
book
Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design
by Michael Krypel
Content preview from Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design
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Chapter 3. Methodology Overview
This chapter takes a look under the hood of the Iterative Optimization Methodology, presenting a simple overview of each stage of the process. It then walks the reader through a real-life example of how each stage was applied by one of the hundreds of companies that now count on this straightforward and highly effective method to create designs that serve both the customer and the business in a constantly evolving market.
Step by Step
This chapter briefly sketches out the main stages of the methodology and then illustrates how they unfold from beginning to end, with a real-life example generously provided by PetCareRx, an online business that offers a variety of pet-care products.
Four key milestones mark the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.