March 2014
Intermediate to advanced
312 pages
10h 17m
English
book
Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design
by Michael Krypel
Content preview from Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design
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Chapter 6. Optimization in Action
This chapter outlines each phase of test execution, from the planning stage, to test setup and launch, to the analysis and dissemination of results. It explains how to lay the groundwork for a successful design test by studying key factors, such as site traffic levels, available test types, and the number of recipes a company can test simultaneously. The chapter then outlines best practices for wireframing and design; test setup and quality assurance; and results analysis as well as communication.
Optimization Plan
An Optimization Plan lays out the details for each test in the roadmap. Because the roadmap will change over time, it is essential that each Optimization Plan stand as a self-contained document, recording ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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