Chapter 6. Optimization in Action
This chapter outlines each phase of test execution, from the planning stage, to test setup and launch, to the analysis and dissemination of results. It explains how to lay the groundwork for a successful design test by studying key factors, such as site traffic levels, available test types, and the number of recipes a company can test simultaneously. The chapter then outlines best practices for wireframing and design; test setup and quality assurance; and results analysis as well as communication.
Optimization Plan
An Optimization Plan lays out the details for each test in the roadmap. Because the roadmap will change over time, it is essential that each Optimization Plan stand as a self-contained document, recording ...
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