CHAPTER FIVE
THE CFO AS MASTER OF MEASUREMENT
We would like to dethrone measurement from its godly position, to reveal the false god it has been. We want instead to offer measurement a new job—that of helpful servant. We want to use measurement to give us the kind and quality of feedback that supports and welcomes people to step forward with their desire to contribute, to learn, and to achieve.
—Margaret Wheatley and Myron Kellner-Rogers
WHAT IS IT that creates great performance in organizations? If you believe the answer is leadership, commitment, creativity, learning, teamwork, and quality (all behavioral factors), then it begs the next question. Which measures have you found that maximize these behavioral factors? None, is the likely answer. ...
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