Rocket: Eight Lessons to Secure Infinite Growth

PREFACE

Rocket is dedicated to the proposition that mere mortals can create immortality. You can build a brand that lasts forever. You can grow faster than your rivals. To do this, however, you need to understand the theory that a very few people—the very few focused consumers—create most of the value in any business. If you have loyal consumers and you turn them into your apostles, they will spread the word about you, and they will propel you to growth. Rocket is your guide to understanding the physics of growth.

We tell 16 stories about entrepreneurs in the retail, consumer packaged goods, and travel sectors who have done precisely this. They are stories of love and emotional connections. These entrepreneurs focused on their core consumers. ...