October 2015
Beginner
288 pages
8h 5m
English
book
Rocket: Eight Lessons to Secure Infinite Growth
by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
FINAL WORDS OF ADVICE
So What Does It Take to Build a Great Brand?
You can create “bedazzled”: consumers who love you and tell your story.
This requires brand vision from conception to legacy.
Consumer brands are not created by genius alone.
There are no accidents when it comes to creating “cravers,” “apostles,” or “brand ambassadors.”
You get into a consumer’s head through a comprehensive understanding of users, usage, repurchase, and “raving.”
Your level of knowledge is comprehensive and anticipatory.
Demand spaces are the quantitative tool that allows you to dissect and respond to dissatisfactions.
Consumer complaints that are met with humility, apology, enthusiasm, engagement, and curiosity are a gift.
Say it loudly from across the berm. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.