Rocket: Eight Lessons to Secure Infinite Growth
by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
NOTES
Introduction
1. The Boston Consulting Group (hereafter cited as BCG) Value Science Database; S&P Capital IQ.
2. BCG 2012; “Howard Schultz on Global Reach and Local Relevance at Starbucks,” BCG Perspectives, October 17, 2012, https://www.bcgperspectives.com/content/videos/leadership_management_two_speed_economy_howard_schultz_global_reach_and_local_relevance/.
3. BCG Value Science Database; Starbucks Corporation public filings.
4. Matt Ryan (global chief strategy officer), Starbucks 2014 Biennial Investor Day, http://news.starbucks.com/news/live-blog-starbucks-path-for-growth-outlined-at-2014-biennial-investor-day/.
5. BCG Value Science Database; Starbucks Corporation public filings.
6. Jessica Wohl, “Starbucks Rolling out Upscale Teavana ...
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