NOTES
Introduction
1. The Boston Consulting Group (hereafter cited as BCG) Value Science Database; S&P Capital IQ.
2. BCG 2012; “Howard Schultz on Global Reach and Local Relevance at Starbucks,” BCG Perspectives, October 17, 2012, https://www.bcgperspectives.com/content/videos/leadership_management_two_speed_economy_howard_schultz_global_reach_and_local_relevance/.
3. BCG Value Science Database; Starbucks Corporation public filings.
4. Matt Ryan (global chief strategy officer), Starbucks 2014 Biennial Investor Day, http://news.starbucks.com/news/live-blog-starbucks-path-for-growth-outlined-at-2014-biennial-investor-day/.
5. BCG Value Science Database; Starbucks Corporation public filings.
6. Jessica Wohl, “Starbucks Rolling out Upscale Teavana ...
Get Rocket: Eight Lessons to Secure Infinite Growth now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
