CHAPTER SEVENTake Giant Leaps (Because You’re Not Going to Win with Timid Steps)
THE CHAPTER IN A BOX
The Main Point
There are those who advocate continuous improvement, incremental advances, and consolidation. But no one ever changed the world that way. No one ever built a great company that way. To do these things, you must show foresight, fearlessness, and fortitude. Take long strides. Anything less will never get noticed. Be clear and vibrant in your claims. With giant leaps, you get where you want to go quickly.
Why These Stories for This Chapter
Natura Cosmeticos and Mercadona, the two companies featured in this chapter, are led by executives ...
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