ROI Basics, 2nd Edition

Table of contents

1. Cover
2. Title Page
3. Copyright
4. Contents
5. About the Training Basics Series
6. Preface
7. 1. The Basics
   1. Defining ROI
   2. ROI and the Levels of Evaluation
   3. The Evaluation Puzzle
   4. The ROI Process Model
   5. Putting ROI to Use
   6. Getting It Done
8. 2. Plan Your Work
   1. Aligning Programs With the Business
   2. The Alignment Model in Action
   3. Defining Program Objectives
   4. Developing the Evaluation Plan
   5. Getting It Done
9. 3. Collect Data
   1. Selecting the Method
   2. Defining the Source
   3. Determining the Time of Data Collection
   4. Getting It Done
10. 4. Isolate Program Impact
    1. Understanding Why Isolating Impact Is a Key Issue
    2. Applying the Techniques
    3. Building Credibility With the Process
    4. Getting It Done
11. 5. Calculate ROI
    1. Converting Data to Monetary Value
    2. Tabulating Fully Loaded Costs
    3. Calculating the ROI
    4. Getting It Done
12. 6. Optimize Results
    1. Telling the Story
    2. Developing Reports
    3. Data Visualization
    4. Using Black Box Thinking to Improve Performance
    5. Getting It Done
13. 7. Sustain Momentum
    1. Identifying Resistance
    2. Overcoming Resistance to Implementation
    3. Making the ROI Methodology Routine
    4. Getting It Done
14. Appendix: ROI Forecasting Basics
15. References
16. Additional Resources
17. About the Authors
18. About ROI Institute
19. Back Cover