ROI Basics, 2nd Edition

2

Plan Your Work

What’s Inside This Chapter

This chapter presents the basics in planning your evaluation:

• aligning programs with the business

• defining program objectives

• developing the evaluation plan.

 

 

Aligning Programs With the Business

While instructional systems design models such as ADDIE (analysis, design, development, implementation, and evaluation) position evaluation at the end, planning for evaluation needs to occur at the beginning—during the analysis phase. This ensures the right measures for evaluation are taken in the end. It leads to a more streamlined and simpler approach to evaluation, not to mention a better program. ...