Appendix
ROI Forecasting Basics
Although beyond the scope of this book, it is important to introduce the basics of forecasting. There are a variety of forecasting techniques available. The most common are of pre-program forecasts, pilot programs, and Level 1 forecasts.
Pre-Program Forecasts
Pre-program forecasts are ideal when you are deciding between two programs designed to solve the same problem. They also serve well when considering one very expensive program or deciding between one or more delivery mechanisms. Whatever your need for pre-program forecasting, the process is similar to post-program ROI evaluation.
Noted
When conducting a ...
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