“This book is a long-overdue and unique. It is a treasure-trove of practical wisdom, distilled from thousands of pages of scholarship and research on selling and sales management, that can be immediately used by anyone in sales to drive growth and improve performance. These are not just anecdotes and ‘war stories’, but genuine insights based on high-quality scientific research, but presented in a way that any sales professional can take action on. A fantastic book, and a phenomenal achievement”.
Professor Dr. Nick Lee, Professor of Marketing, Research Environment Lead (Marketing), Warwick Business School
“There are many sales books that will tell you that their model or latest fad will be the magic bullet that changes your sales game. Anderson ...
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