September 2024
Intermediate to advanced
260 pages
8h 42m
English
Content preview from Sales Management for Start-ups and SMEs
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Chapter 3 Defining your sales process and customer journey How can you best develop potential customers into loyal advocates?
What is the sales process?
What is the sales process you have in place for motivating potential customers to become actual customers?
I’ve heard all these answers:
- We don’t have one.
- Everyone does it differently.
- We have one, but it’s not used.
- We have one, but we are not sure if it is right.
- We have one; it’s perfect, and everyone uses it.
Your core sales process is a vital piece of ‘sales DNA’ that affects just about every other aspect of your sales organisation. So, what exactly do we mean by a core sales process? I am very convinced by my consulting work that no universal definition ...
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