September 2024
Intermediate to advanced
260 pages
8h 42m
English
Content preview from Sales Management for Start-ups and SMEs
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Chapter 2 Your sales strategy and growth model How exactly are you going to grow your revenues?
Indira Gandhi is quoted as saying “The power to question is the basis of all human progress”. For Small and medium enterprises (SMEs) and start-ups, a very important question to ask is, “Where will growth come from?”. Sometimes, the instinctual answer is “sell more stuff”, but closer inspection reveals that we can be more specific about where growth can come from. Understanding what these sources of growth or levers of growth are and the relative importance of each for our business forms the basis of an organisation’s growth model.
Understanding the growth model is a vital ingredient to put in the pot when we build ...
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