Introduction
Let’s keep this introduction short. I am guessing you’d like to get on and read the things that will help you grow your business!
Why is this book on sales management different?
There are plenty of “When I…”. books, that is stories from ex-VP of sales leaders. who have ‘been there and done it’.
These can be extremely valuable when they have worked in the same context as you, but the methods are not always transferable to all contexts.
Then there are the academic textbooks. These are solid and well-researched, but extracting wisdom from them can be time-consuming.
I had a conversation with an entrepreneur in 2023 who said, “It would be great if someone could objectively summarise trusted best practices and research in sales management, ...
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