September 2024
Intermediate to advanced
260 pages
8h 42m
English
Content preview from Sales Management for Start-ups and SMEs
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Chapter 6 Lead generation What methods could you use to generate new opportunities?
Why is lead generation important?
Customers can go out of business. They can buy less from you. Competitors sometimes take customers away from you. Because of all these reasons, if you don’t search out new potential customers, sales will likely decline. Depending on your growth model, finding new customers can be absolutely central to your sales strategy.
Business scaling gurus Aaron Ross and Jason Lemkin believe that “predictable lead generation is the lever to hypergrowth” and that “lead generation absolves many sin”.1 If there is a plentiful supply of good fuel to your sales engine, this can only help. If you can make it work, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.