September 2024
Intermediate to advanced
260 pages
8h 42m
English
Don’t SMEs and start-ups have enough to worry about without trying to pay for and organise training as well? Surely, there are ‘ready to sell’ staff out there who can just hit the ground running. Finding the right salespeople to begin with is most definitely important, and this will be covered in Chapter 16. Even when you recruit effectively, training and coaching are still essential activities in all sales organisations, large or small. Why? There are many reasons:
To grow effectively Bryon Matthews and Tamara Schenk cite the example of Mereo, who implemented ...
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