September 2024
Intermediate to advanced
260 pages
8h 42m
English
Content preview from Sales Management for Start-ups and SMEs
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Chapter 12 Sales technology Why is successful selection and deployment of sales technology so important for growth?
Why is the deployment of sales technology vital?
As David Bowie once said, “Tomorrow belongs to those who can hear it coming”.1 We live in very exciting times for sales leaders as technology transforms the way we sell rapidly.
As far back as 2016, an article in the Harvard Business Review predicted that “by 2020 customers will manage 85% of their relationship with an enterprise without interacting with a human”.2 Similarly, the authors found that “40% of sales activities could be automated using current technology”.
Since that article was written, the ecosystem of sales technologies available has ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.