February 2021
Intermediate to advanced
352 pages
7h 46m
English
ABOUT THE AUTHOR
Frank V. Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on boards for startups and corporations, and consulted to many companies. He is the author of articles in Harvard Business Review, the Wall Street Journal, California Management Review, Organization Science, and other publications as well as six books including Aligning Strategy and Sales (Harvard Business Review Press, 2014), which was cited as “the best sales book of the year” (strategy+business), “a must read” (Gartner), and “perhaps the best sales book ever” (Forbes).
Read now
Unlock full access