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Sales Management That Works
book

Sales Management That Works

by Frank V. Cespedes
February 2021
Intermediate to advanced
352 pages
7h 46m
English
Harvard Business Review Press
Audiobook available
Content preview from Sales Management That Works

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MANAGING, MAINTAINING, AND RECONSTRUCTING SALES MODELS

A sales model is not an end in itself. If target customers, their buying criteria, or your products change, you must optimize different aspects of a sales model and perhaps develop a different model altogether. To know whether, when, and what to change, you need relevant analytics and managerial smarts.

In this chapter, we’ll discuss managing and maintaining a sales model with customer conversion analytics and reconstructing a sales model when your strategy or product changes, or—as is increasingly common—if your business shifts to a subscription model.

Problems and Opportunities of Customer ...

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Publisher Resources

ISBN: 9781633698772