Contents at a Glance
1 A 10-Minute Guide to Web Analytics
2 Creating a Google Analytics Account
3 Adding Google Analytics to Your Website
4 Using the Google Analytics Dashboard
5 Customizing Data in the Dashboard
9 Tracking AdSense Performance
10 Viewing the Site Overlay Report
13 Measuring Site Search Usage
14 Setting Up Goals and Funnels
18 Customizing the Google Analytics Tracking Code
19 Creating User-Defined Visitor Types
20 Filtering Out Internal Traffic
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