Say Anything to Anyone, Anywhere: 5 Keys To Successful Cross-Cultural Communication
by Gayle Cotton
Key Four
Strategies for Relationships
Cultural Beliefs, Values, and Rules
The chapters in Key Four will cover the beliefs, values, and rules of the cultures you may visit and with which you may work or socialize. These clearly influence different cultures’ business and social relationship strategies. If you are in management, marketing, or sales, it is essential to be able to appeal to what a culture or individual considers valuable.
Most cultures have their own unique business and social strategies. Some are more relationship-oriented, whereas others focus more intensely on outcomes. Some cultures prefer a direct approach, whereas others opt for an indirect approach. Some are willing to share personal information, whereas members of others like to keep personal information private. To build teams that work well together in the workplace or as a virtual global team, business professionals need to be aware of the various business and social strategies.
A culture’s communication context has a strong impact on how various cultures perceive their own reality. Some are high context and regard everything that takes place during the communication process. Other cultures are lower context, focusing more on what people are actually saying. Understanding cultural context is a great “shortcut” to successful communication.
This section will help you learn the successful relationship strategies that will enable you to say anything, to anyone, anywhere!
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