October 2022
Intermediate to advanced
256 pages
2h 27m
English
Content preview from Selling in a Crisis
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30Leverage High-Intensity Activity Sprints
You are distracted. You are in a constant battle with your devices and the environment around you to maintain attention control and focus.
Disruptions and distractions barrage you from every direction: work, colleagues, home, personal life, email, chat, and that device in your pocket, stuck to you like glue, that dings, rings, and beeps all day long. It is a miracle that you are able to accomplish anything.
Recent research backs this up. Most sales professionals lose between two to three hours a day of prime selling time to trivial distractions. Attention control is such a problem that the average time you spend on a task before getting distracted is around 11 minutes. Even worse is that when you get distracted, it takes 25 minutes or more for you to recover your focus and get back on track.
Efficiency decreases in direct proportion to the number of things you are attempting to do at one time. Distractions make you incredibly inefficient. This is a big problem when one of the most important keys to winning in a crisis is to get more done in less time, with better outcomes than other people – your peers and competitors.
The challenge is that your susceptibility to distractions is a human condition. Your brain is wired for distractions. It loves novel, bright, shiny things. It gets bored easily with repetitive tasks and seeks out stimulation.
Intentional discipline to stay on task works for a while but is very difficult to sustain. Eventually, ...
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