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事業構想を「書く」 ビジネスモデルを可視化し新規事業開発を加速させるフレームワーク
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事業構想を「書く」 ビジネスモデルを可視化し新規事業開発を加速させるフレームワーク

by 堀 雅彦
October 2024
Intermediate
288 pages
3h 58m
Japanese
Shōeisha
Content preview from 事業構想を「書く」 ビジネスモデルを可視化し新規事業開発を加速させるフレームワーク
第
2
部
コンセプトを書く
「顧客」「課題」「手法」「価値」の 4 つの要素で構成されるコン
セプトは、事業構想、ビジネスモデルを描く際の幹となるものです。
コンセプトを書く際のゴールは、1 人の顧客を熱狂させ渇望して
もらえるミクロの視座による確信と、一定サイズの顧客に求められ、
広がりが見込めるマクロの視座による確証を両立させることにあり
ます。
第 2 部では、コンセプトを書くうえでおさえるべきミクロとマ
クロのつながりと、「顧客」「課題」「手法」「価値」それぞれの考え
方、ポイントについて解説します。
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Publisher Resources

ISBN: 9784798184210