October 2024
Intermediate
288 pages
3h 58m
Japanese
Content preview from 事業構想を「書く」 ビジネスモデルを可視化し新規事業開発を加速させるフレームワーク
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
第 3 部 戦略を書く
9-1
優位性とは何か
9-1-1
顧客に選ばれる理由、選ばれ続ける理由
社内で新事業を進めていく際の上申の場では、「この事業の競争優位性は？」
「後発企業の参入リスクは？ 参入障壁は築けるのか？」「なぜその事業は勝て
るのか？ 勝ち続けられるのか？」といった優位性や、実現性に関する問いへ
の回答が求められます。
優位性とは比較対象となりうる他社よりも優れている要素、いい方を変えれ
ば、顧客から選ばれる理由と表現できます。しかし、テクノロジーの発展とと
もに業界の垣根が崩壊し、競合とすべき事業者は広がり続けています。
新市場を切り拓いたとしても、後発参入のスピードも速くなる中、顧客に選
ばれるだけではなく、事業として存続し続けられる持続性がより重視される時
代となりました。優位性には、持続性の観点も不可欠なのです。
したがって本書では、優位性を「顧客に選ばれる理由、選ばれ続ける理由」
と定義します。顧客から選ばれる理由を「フック」、顧客に選ばれ続ける理
由を「ロック」とよび、これら 2 つの要素により優位性は構成されるもので
あるととらえています（
図 9-1
）。
第
9
章
優位性を見出す
138
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.