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Shopper Marketing by Paul Barnett

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Chapter 11

The Key Points in This Chapter

  • The path to purchase can also be used to gather insight into e-shoppers.
  • When shopping online people find branded advertising messages the least intrusive.
  • Digital technology in the retail setting can also influence shopper behavior and at the same time can provide a tangible benefit over e-shopping.

Part A: Digital Shopper Marketing

He had gathered the project team again to take them through the ideas that had been developed in the hothouse. Their creative agency had helped with the visuals and tidied up the concepts so that they were more ready for immediate execution. Simon presented the insight and idea and then Jamie talked about what barriers they would need to overcome with Shopmart in order ...

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