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Shopper Marketing by Paul Barnett

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OTHER TITLES IN OUR CONSUMER BEHAVIOR COLLECTION

Naresh Malhotra, Georgia Tech, Editor

  • Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products by Caroline Le Bon
  • Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Second Edition by Claus Ebster and Marion Garaus
  • Consumer Experiences and Emotion Management by Avinash Kapoor

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