October 2024
Beginner to intermediate
240 pages
3h 50m
Japanese
Content preview from 思考の5分ドリル 3つの思考法と24のビジネスフレームワーク
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ファントム需要
予約システム
顧客行動 業界慣習
顧客行動
予約システム
215
4
ファントム需要が引き起こす、「過剰予約が増えて需
要予測の精度が落ちる（🄰）」ことと、「過剰予約のキャ
ンセル対応で機会損失が拡大する（🄱）」ことについて、
改善方針を考えます。
顧客の目線で整理してみましょう。顧客は、最初に「宿
泊プランを検討」し、次に「宿泊プランを複数予約」し
ます。その後、顧客は本命以外の過剰予約した分をキャ
ンセルし、「宿泊プランを確定」させます。
このときホテルの目線では、それぞれのタイミングで
どのような改善ができそうか考えてみましょう。
顧客が宿泊プランを複数予約するとき、それが過剰予
約に該当する可能性を推測することで、対策を立てやす
くなります。顧客行動の分析を強化し、予約パターンを
詳細に把握して「予約傾向の分析」をしましょう。オン
ライン予約サイトに申し入れ、予約時に具体的な宿泊目
的や顧客の属性を追加収集するべきです。
同一顧客による過剰予約の可能性を検出したら、それ
を是正するための確認作業や対応アクションを実装し、 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.