October 2024
Beginner to intermediate
240 pages
3h 50m
Japanese
Content preview from 思考の5分ドリル 3つの思考法と24のビジネスフレームワーク
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このストーリーは4ステップで取り組みました。
1.新製品のアイデアを絞り出す（SCAMPER）
2.新製品のコンセプトを絞り込む（親和図法）
3.コンセプトの妥当性を検証する（PAC思考）
4.比較情報でマーケティングする（アンカリング効果）
1つ目のステップとして、これまでとは異なるアイデ
アを幅広くひねり出すため、
「SCAMPER」の考え方を
用いています。製品の要素に対して、7個（代用／結合
／適応／修正／転用／排除／入れ替え）の観点で網羅的
かつ強制的にアイデアを列挙しました。
こうした強制的なアイデア発想は、今までにはなかっ
た新しい発見を期待できます。思いもよらなかったアイ
デアの組み合わせによって、発想の柔軟性が刺激され、
プロテインやその他健康成分の変更、利用シーンなどの
見直しによって、新しいコンセプト案の材料を生み出し
ます。
2つ目のステップとして、複数の案を絞り込むため、
「親
和図法」
の考え方を用いています。アイデア・データを
収集し、それらをグループ化、そしてラベリングで分類
したのちに、新しい情報を発見しました。
SCAMPERのように発散行為で生まれた数々のアイ
デアについて、実現可能性や有効性の観点で優れるも
のに収束させていき、思いつきを現実的なコンセプト
（ヴィーガン志向、サステナブル志向、ビューティー志向）
に変えていきます。
フレームワークの適用ポイント
232
4-2
ヒット商品を生み出す
3つ目のステップとして、考え方の妥当性を検証する
ため、「PAC思考」の考え方を用いています。前提／仮 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.